The Estrella Galicia 0,0 range of beers once again launches a promotional action in the on and off-trade channels that will bring a total of 200 electric bikes to our streets, thus continuing in the line of promotion of sustainable mobility alongside of the innovative start-up of Galician origin Velca.
The campaign will begin in mid-February in all the brands of the off-trade in Spain with our Estrella Galicia 0,0, Estrella Galicia 0,0 Tostada and Estrella Galicia 0,0 Negra formats, which will be feature customized packaging for the occasion, with the aim of reaching the largest number of consumers who can choose to get one of the first 150 exclusive limited edition 0 emissions and 0 noise Estrella Galicia 0,0 bikes.
During this promotional campaign we will work to provide visibility to our beers and to do so we will have prominent presence in preferential spaces, launching special communication formats such as headers, second locations, macro exhibitions with the presence of the bike and personalization of the access points to the shelf, as well as both physical and digital brochures.
To this is added an activation plan in the social networks of the brand and the brands themselves, with the aim of providing the campaign with maximum reach and impact.
Velca is a 100% electric motorcycles brand with removable batteries that can be charged by any domestic socket. This start-up, founded by the Galician entrepreneur Emilio Froján in the middle of the pandemic, is already considered one of the main Spanish companies regarding new mobility.