In line with the work of recent years, within the framework of this new Strategic Plan 2022-2024, our business group will invest 160 million euros in this three-year period to reinforce a hundred positive impact projects that have been launched in all areas of the organization.
The Plan is based on four pillars – origin, planet, people and allies – that cover all the company’s businesses.
“Companies don’t come into the world to make money, but the consequence of doing things right is that sometimes you make money. Companies come to contribute something to society, doing things that fit into the areas in which they operate,” says Ignacio Rivera, executive chairman of Corporación Hijos de Rivera.
We present some of the key lines in our impact strategy that decisively mark the axes of the Strategic Plan 2022-2024, a guide that will mark our operation in the coming years and that represent a transformation of the organization to place positive impact at the centre of the business.
In line with the work developed in recent years, we affirm our determination to transform the organization to place positive impact at the centre of the business and we raise our ambition in terms of performance, with a differential and transversal vocation in all our areas of activity.
We will invest 160 million euros over the next three years to reinforce a hundred positive impact projects that have been launched in all areas of the organization.
Ignacio Rivera, executive president of Corporación Hijos de Rivera, points out that “companies do not come to the world to make money, but the consequence of things being done well is that sometimes money is made. Companies come to contribute something to society, doing things that fit into the environments in which they operate.” He adds that “our commitment to positive impact is real, because our consumers demand it from us and because, as a responsible company, we have to do it”
The strategy is divided into four pillars – origin, planet, people and allies – on which all the actions we will carry out during these coming years are based.
As for the origin pillar, we set them the objective of continuing to generate value and protect culture and heritage in those places where we operate, mainly in Galicia. In addition to promoting innovation and responsible economic growth in our area, we will invest 5.4 million euros per year to support different cultural and sports initiatives in Galicia, and we have also been especially involved in promoting different research and promotion programmes in the agri-food field that contribute to the sustainable development of Galician rural areas.
According to a study by the international consultancy Steward Redqueen, the activity of our company accounted for 0.7% of Galician GDP in 2020 and our business generated over 7200 jobs in Galicia.
With regatrds to the planet, we have already reached the ambitious goal of achieving emission neutrality in all our facilities, we will set up our new factories in Morás and Brazil with the LEED seal of efficiency and sustainability, which directly affects the calculation and subsequent reduction of its water footprint. In addition, we are committed to all of our packaging being reusable or made from 100% recycled and recyclable materials by 2023.
We have already been applying this line of work for years with examples such as that we have never used plastic rings in our packs or the commitment to cellar beer without packaging, a paradigm of circular economy. We are now redoubling our efforts to continue improving our standards and commitment in line with Sustainable Development Goals.
As for people, we focus on employability and commitment to young talent. Our workforce, which has grown by 30% in the last 5 years, will continue the upward trend in the next three years. In addition, we will continue to support Dual FP training programmes, which have involved 75 students in the last years, with an employability rate of 60%. Establishing culture of impact in the workforce is one of the main challenges for the coming years.
Finally, we will reinforce our guild collaborative perspective with the commitment with our allies, adding to the entire value chain in our strategy of positive impact, from suppliers to customers. We will involve great prescribers in our movement in favour of a more sustainable hospitality industry and we will support the digitalization of our customers as a key tool in its development.
All this commitment in the various pillars of action that we have established will be decisive in the company’s strategy during the coming years and will mean an important transformation of some of our businesses, to respond to the marked purpose of generating a positive impact on the environment.